Value Proposition & Positioning

J.Crew is known for their preppy fashions and their chic styles. They try to be the perfect mix of classic styles and fashion savvy merchandise. Such as their classic cardigan in bold bright colors for spring or a shift dress in playful prints. J.Crew has an all American feel to it and their stores portray a lifestyle brand, which is shown on their E-commerce site. J.Crew's image is effortless without trying too hard. They are known for their quality and construction of their merchandise. 

Target Market:

J.Crew's target market is men and women who are working professionals and are upper middle class individuals. Their customers want the Ralph Lauren Collection look at a lower price point with a more modern fashion forward style. Their customers are very diverse because J.Crew has large target markets around the world. 

J.Crew's Mission:

Customer Behavior: 

Their customer's take advantage of J.Crew's "Very Personal Stylist" benefits. These customers browse and buy very quickly after seeing the product. Customers know item's sell out quickly, which works very well for J.Crew's marketing strategies. 

Perks of J.Crew.com:

-In-store returns

-Wide range of products

-Easy payment options

-Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, Blogger and mobile site. 

Positioning:

Online:

-Order from your house

-Organized website and easy to use

-Personal stylist option

-New arrivals on front page

-Convenient

In-Store:

-Physical Experience

-Sales associates greet and help you

-No waiting for merchandise to ship

-Visual Presentations and window displays 

-Able to feel fabrics and try on merchandise for fit. 

J.Crew's Competition:

Major competitors to J.Crew.com are sites such as ToryBurch.com and BananaRepublic.gap.com. Although these brands are at different price points, J.Crew being in the middle, they all have very similar websites and even more similar styles. What makes J.Crew different from the competition is that J.Crew isn’t as simple and bland as Banana Republic and they aren’t as over the top with bold detailed prints as Tory Burch. Also Tory Burch tends to be more equestrian, where as J.Crew is more "country club chic"  They are the perfect combination of fashion and classic styles.