Merchandise Assortment: Online VS Brick & Mortar

J.Crew.com has a larger selection of merchandise than a customer would see in the store or in the catalog. J.Crew.com also has online exclusives. They have a wide range of price points anywhere from $60-600 depending on the item. J.Crew Collection has exceptional pieces such as their signature silhouettes that have luscious fabrics with hand applied touches to them.

Spring 2013 Collection

Merchandise Displays and Assortment

Brick & Mortar
-Store appearance is clean, open, sophisticated, bright, unique which gives a "home-like" vibe.
-Assorted by color and size
-Intriguing shopping experience that makes customers want to stay in the store
-In-store props give a themed vibe to the customer

Website
-Blog shows trends and stories; such as their Mother's Day Post which included old photos of shoppers and their Mothers
-Blog helps create the experience consumers would have in-store
-Tries to re-create the in store theme online