Editorial & Descriptive Writing

J.Crew's descriptive writing is professional, but also dramatically creative. Their writing helps customers to connect the product to the brand. Their opening line to describe their Collection Greta Dress in floral taffeta states, "We decided to take one of our most popular sheaths on a stroll through an impressionistic garden...". J.Crew's language is very engaging and they describe products in a very unique way. The blog is similar to the website's language but the blog has more casual editorials, because the blog is meant to be fun, entertaining and read for pleasure.

Blog: http://jcrew.tumblr.com/