Addressability:
Strengths- J.Crew sends email blasts to customers who sign up for emails or to those who have an account
Weaknesses- Emails are general and not based on past purchases
Opportunities- J.Crew could show and suggest what customers might like based on previous purchases on the site and in their email blasts.
Threats- Other websites show various products that you would also like, where J.Crew only has a few selected styles. They also suggest the styles too late (during checkout) when customers have made their mind on an item already.
Interactivity:
Strengths- J.Crew offers The Very Personal Stylist and live chats and customer service available.
Weaknesses- There lacks "fun and exciting" customer interaction.
Opportunities- They can make the shopping experience more engaging, fun and pleasurable.
Threats- Competition websites are more fun and make the customer want to stay on the site.
Memory:
Strengths- J.Crew saves items in your cart for multiple days. Also information is stored in the customer's account.
Weaknesses- There is no recently viewed items section, what if customers want to quickly go back to a product with out searching for it from the start.
Opportunities- Make a recently viewed section or tab. They can also send out emails to avoid shopping cart abandonment.
Threats- Their competition recommends items based on previous items last time they visited the site.
Control
Strengths- J.Crew has a great search box.
Weaknesses- There is no search by price filter, unless the items are already on sale.
Opportunities- J.Crew should add more filters when searching for products. Currently there is only style and fabric available.
Threats- Making customers bored with the website because it can be ordinary. J.Crew needs to differentiate their website better.
Accessibility
Strengths- They are reliable company for so long. They list all types of brands and collections. J.Crew also have very flexible customer service hours. They show NYFW show on their blog. Privacy Policy
Weaknesses- There are no videos to show how fabric moves when viewing each individual product.
Opportunities- Send out email blasts with new company information or endorsements. Such as Did you know facts about J.Crew.
Threats- There is a slow load time, which makes customers think it isn't secure.
Digitalization
Strengths- Clear and vivid photos.
Weaknesses- Slow load times and too many clicks to get to the products.
Opportunities- Make page viewing more direct (Make the number of clicks fewer).
Threats- Competitors shows videos of each product.
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