J.Crew's website is quite simple. They have a basic plain white background with pops of pastel colors. These pastel colors are normally "sherbet-like", not bright but not neutral either. The overall website is highly organized and professional, which reflects who their customers are.
J.Crew let's the clothing be the main focus of attention. Nothing is cluttered on the site and it is very clean cut and chic.
The product photos are great. Shoppers are able to see a view of the front, back and side of the product. Also the zoom feature is very vivid and clear.
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