There's a blog called J.Crew Aficionada, which was created by a women who is a fan and a lover of J.Crew. Her blog doesn't have any affiliation with J.Crew Group Inc. at all. She posts about trends, sales, new arrivals, how to wear and pair outfits, reviews of products and reviews of merchandise displays. Most of her photos are taken from the J.Crew website.
Advertorials
I believe that a great spokes person for J.Crew would be American talk show host and TV personality Elisabeth Hasselbeck. She is a down to earth, relatable women in her mid thirties. Some of J.Crew's customers watch "The View" or value her opinions. She is a full time working mother of 3 children, all under the age of 8 years old. She wears J.Crew on and off TV. She attended Boston College and portrays J.Crew's lifestyle image. Her style is conservative, classic, preppy and sophisticated with a modern twist. J.Crew fits her style perfectly.
J.Crew's Blog
J.Crew's Blog is a way for customers to see the lifestyle aspect of the brand through their online site. They also have their online catalog called the Style Guide and the online LookBook. These channels allows customers to learn more about the company. J.Crew is very transparent and shares their tricks of the trade through their bog and also short documentaries, interviews and news clips. Such as CNBC The Man Who Dressed America Video.
CEO Mickey Drexler with Executive Creative Director Jenna Lyons on the Red Carpet at the Met Galla
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