Marketing Campaign

J. Crew.com shoppers are known to be preppy and sophisticated. Shoppers are ambitious and value their personal time. In this campaign women will be able to click on one of the top six new arrival dresses right from the campaign. The site will allow customers to preview the look (before you are directed off the page) and show you accessories to "get the full look".

Preview: Customers want to view the look up close to see if they really like it, before they are directed onto a new page of the site. Also the preview allows customers to see color and size details.

Showing what else the model is wearing is helpful and easy to J.Crew customers. 

This marketing campaign will be shown on J.Crew's Facebook page and Twitter. It will be linked to bring customers directly to Jcrew.com. It will also be emailed to current customers with links directly to the items they choose to click on.